Technavio, a research firm, has recently announced the release of its latest study on mobile gambling. The study predicts that the mobile gambling market will increase by over 43% from 2015 to 2019. The growth was calculated by analyzing the mobile gambling revenue in terms of yearly gross gaming yield and the total amount of bets made by mobile players on a yearly basis. The study reveals that 68% of females participated in gambling in 2012 and they prefer online over land based gambling. The number of gambling app downloads also increased and social gambling is expected to be the biggest market driver in future.
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