LeoVegas Casino will sponsor Celebrity Juice, a popular show to be aired on ITV2 starting Thursday, September 3, 2015. Celebrity Juice is a comedy show hosted by Keith Lemon which features many well known celebrities. LeoVegas Casino will sponsor for all episodes as well as mobile and online streaming. The casino brand has also sponsored truTV, which is also a comedy show on a competition channel, but this will give the brand more visibility. According to the business development director at ITV, Jason Spencer, Celebrity Juice’s last series attracted 11.2 million viewers and over 16% of them were aged between 16 and 34.
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