On Friday the Senet Group launched its responsible gambling campaign #gamblesmart on social media which will run for three weeks. The target group of the campaign is the young male demographic. It has amusing content and is an extension to the TV campaign “When the Fun Stops”. Stop launched earlier in 2015. The chief executive of the Senet Group, Ron Finlay, said that the social media campaign is all about prevention, in particular, how to prevent developing a gambling addiction. “It’s funny and shareable, but promotes an important message about problem gambling,” he commented.
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